WordPress website planning
Define the sitemap, page purpose, service journeys, content requirements and CMS handover before visual production. The goal is a maintainable website, not a collection of disconnected pages.
Website foundations
Build a website people and search engines can understand
Website redesign
Identify what should be kept, rewritten, redirected or removed. Redesign work considers current search visibility, user journeys, analytics and the operational cost of maintaining the new site.
Migration and technical handover
Plan content movement, URL mapping, forms, domain changes, measurement and launch checks. For affected Weebly sites, use the dedicated migration path.
See Weebly migration supportDiscoverability
Develop search visibility through structure and useful content
Technical SEO
Review crawlability, indexing, canonical tags, metadata, headings, structured data, internal links and performance issues that can limit discovery or create ambiguity.
Keyword and content architecture
Assign a clear search intent to each page, reduce overlap and build supporting resources around buyer questions. English and Chinese keyword plans are treated as separate markets.
Content improvement
Strengthen service explanations, decision criteria, process details, FAQs and internal links. The focus is original usefulness and trust, not generic articles written only to fill a publishing calendar.
Acquisition and evidence
Use advertising and measurement to learn faster
Google Ads and Meta Ads
Align campaign intent with the right landing page, offer and audience. Account access, budget, approval flow and conversion definitions are confirmed before management begins.
GA4 and Google Tag Manager
Define meaningful events for forms, calls, email, LINE, WhatsApp, downloads and quote requests. Tracking plans should describe what is measured and how the data will be used.
Reporting and optimisation
Review acquisition, landing-page behaviour and lead quality together. Recommendations focus on the next decision rather than a dashboard filled with unexplained metrics.
Engagement fit
Choose the smallest useful scope first
A focused diagnosis
Useful when the team is unsure whether the immediate problem is positioning, website structure, SEO, advertising or tracking.
Book a website growth consultationA defined implementation project
Appropriate when the objective, content owner, review process and required access can be identified before work begins.
Ongoing improvement
Best after the website, measurement and decision cadence are stable enough to support regular testing and updates.
Not a good fit
A project is not ready when it requires guaranteed rankings, fabricated proof, unapproved content or access that the organisation cannot legally provide.
Questions about service scope
Do I need every service at once?
No. The purpose of the initial review is to identify the smallest coherent scope. A website issue may need content and tracking support, but it does not automatically require every marketing channel.
Can Haley Digits work with our existing team or vendors?
Yes, when responsibilities, access, review ownership and handoff formats are clear. The engagement can focus on a defined part of the website or marketing system.
How are outcomes measured?
Measurement depends on the objective. Examples include qualified form submissions, calls, downloads, search visibility, landing-page engagement and campaign conversion data. Baselines and data access must be confirmed first.
Not sure which service should come first?
Bring the current website, business objective and known constraints. We will use the consultation to organise the problem before proposing a larger scope.